Cogital Group announced it is set to rebrand as Azets, the group’s largest established brand.
The global accounting, advisory and business services group said the move would create a “major presence” in the UK accounting and business services market.
It will see Cogital Group’s subsidiaries, Baldwins, Wilkins Kennedy and Campbell Dallas, as well as all other associated companies, all rebrand as Azets.
In addition, Blick Rothenberg will retain its name within the Azets business.
Clients across the rebranded Azets group and Blick Rothenberg will reportedly be able to “access additional services, skill sets and an international offering, whilst retaining a personal local service”.
The move marks the latest phase in the group’s development, and follows a “significant” investment in technology. The group said this investment would give clients access to such technology-based services as its proprietary digital workplace technology ‘CoZone’.
Dawn Marriott, CEO of Azets Group, said: “I am delighted to announce this milestone in our growth story today. We have now combined the strength of our individual entities, along with our UK heritage and our contemporary European name across seven countries.
“Unifying our brands was the next step in our Groups’ development, enabling our 6,500 people to deliver a service of outstanding professional quality.”
She added: “This rebrand reflects the vision we set ourselves to be smart, effective and efficient partners to our clients.
“It allows us to demonstrate clearly who we are and to deliver the benefits of scale, whilst retaining our foundations and what sets us apart, the delivery of a personalised and localised service through our dynamic and collaborative teams – it’s a win for our 120,000 clients and for us.”
