Accountancy and audit make up a large, dynamic industry sector in the UK, and our audience relies on us to source the most important stories, be it M&A, major appointments, regulatory developments and much more.
We bring them the most important stories of the day, insight and analysis on the state of the market, and advice and best practice guidance from our 30+ contributing writers.
Put your brand next to our premium content while this high-value readership gets up to speed with our coverage.
We tailor our editorial tone and decisions to the priorities of accountants and audit practices, and we have earned their loyalty. That means they pay attention to what we publish.
Imagine starting your morning wishing you had more inbound enquiries. You place an ad on our website or our Daily Briefing, or send a solus email to our database, and new potential customers start contacting you by the afternoon.
That is what our digital marketing options can deliver. You’ll find a rich seam of business opportunities and relationships to build among our audience.
Source: On-site reader survey, Q4 2020
We see it as part of our editorial mission to help equip senior management figures with high quality information on the latest developments in their sector.
Our readers know best how to run their business but they can never have too much market intelligence to help frame their decision-making.
Select from our range of digital marketing channels. Whether you prefer banners, direct messaging or content marketing, we can accommodate your preference.
Place banner ads on our site and/or our Daily Briefing email, allowing you to present a consistent marketing message wherever our readers land. Raise awareness of your brand and drive clicks through to your own website to capture leads.
Send an email solely dedicated to your company, out to our database of accountancy professionals in house and in practice, to capture their attention fully. We send the email again after 48 hours to all the non-openers of the first sendout.
Write your own thought leadership articles to be posted on the site and communicate your expertise to our readers, in collaboration with our journalists. You can wax lyrical about an industry issue, or provide a how-to guide.
We create a dedicated area on the site for your written contributions, and invite you to post to it at least once a month, with logo and linkbacks to your site. Present your company as a thought leader writing regularly.
Follow up with our readers even after they leave our site. We run a pixel-driven campaign on your behalf that specifically targets our most recent visitors on their Facebook newsfeed and in ad slots around the internet.
Select slots according to your budget. We can build a proposal to suit any budget, and series discounts are available on all channels. There are also discounts available for block bookings if you wish to occupy more than one slot simultaneously.
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