Welcome to Accountancy Today

Reach accountancy professionals and generate sales leads for your business

Accountancy Today is your perfect partner for digital marketing that engages tens of thousands of accountancy professionals with buying power, across the UK.

We arm our audience with market intelligence

Accountancy and audit make up a large, dynamic industry sector in the UK, and our audience relies on us to source the most important stories, be it M&A, major appointments, regulatory developments and much more.


We bring them the most important stories of the day, insight and analysis on the state of the market, and advice and best practice guidance from our 30+ contributing writers.


Put your brand next to our premium content while this high-value readership gets up to speed with our coverage.

Speak to thousands of accountancy professionals with buying power

We tailor our editorial tone and decisions to the priorities of accountants and audit practices, and we have earned their loyalty. That means they pay attention to what we publish.


Imagine starting your morning wishing you had more inbound enquiries. You place an ad on our website or our Daily Briefing, or send a solus email to our database, and new potential customers start contacting you by the afternoon.


That is what our digital marketing options can deliver. You’ll find a rich seam of business opportunities and relationships to build among our audience.

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Monthly Unique Users
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Monthly Pageviews
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Daily Email Recipients
Emails Sent Per Month

Business Size (Turnover)

£0-1m 25%
£1-5m 44%
£5m+ 31%

Business Size (Employees)

1-10 28%
10-50 38%
50+ 34%

Practice vs. In-House

Practice 53%
In-House 47%

Source: On-site reader survey, Q4 2020

Our authoritative voice is trusted by the C-suite

We see it as part of our editorial mission to help equip senior management figures with high quality information on the latest developments in their sector.


Our readers know best how to run their business but they can never have too much market intelligence to help frame their decision-making.

Ad options

Select from our range of digital marketing channels. Whether you prefer banners, direct messaging or content marketing, we can accommodate your preference.


Place banner ads on our site and/or our Daily Briefing email, allowing you to present a consistent marketing message wherever our readers land. Raise awareness of your brand and drive clicks through to your own website to capture leads.


Send an email solely dedicated to your company, out to our database of accountancy professionals in house and in practice, to capture their attention fully. We send the email again after 48 hours to all the non-openers of the first sendout.


Write your own thought leadership articles to be posted on the site and communicate your expertise to our readers, in collaboration with our journalists. You can wax lyrical about an industry issue, or provide a how-to guide.


We create a dedicated area on the site for your written contributions, and invite you to post to it at least once a month, with logo and linkbacks to your site. Present your company as a thought leader writing regularly.


Follow up with our readers even after they leave our site. We run a pixel-driven campaign on your behalf that specifically targets our most recent visitors on their Facebook newsfeed and in ad slots around the internet.

2022 Pricing

Select slots according to your budget. We can build a proposal to suit any budget, and series discounts are available on all channels. There are also discounts available for block bookings if you wish to occupy more than one slot simultaneously.


970 x 250 pixels
£ 2250 Per Month
  • Exclusive use of position
  • Statistics / reporting
  • Series discounts available


728 x 90 pixels
£ 1050 Per Month
  • Exclusive use of position
  • Statistics / reporting
  • Series discounts available


300 x 250 pixels
£ 900 Per Month
  • Exclusive use of position
  • Statistics / reporting
  • Series discounts available

Double MPU

300 x 600 pixels
£ 1500 Per Month
  • Exclusive use of position
  • Statistics / reporting
  • Series discounts available

Newswire Banners

620 x 90 pixels
£ 1150 Per Month
  • Daily Briefing email banner
  • Exclusive use of position
  • Statistics / reporting
  • Series discounts available

Website Wallpaper

620 x 90 pixels
£ 5k Per Month
  • Dominates the site margins
  • Exclusive use of position
  • Statistics / reporting
  • Series discounts available

Solus Email Blast

600 pixels wide - unlimited length
£ 3150 Per Sendout
  • 2nd sendout to non-openers
  • Statistics / reporting
  • Series discounts available
  • List open rate average 20%

Sponsored Article Post

Text supplied by you
£ 300 Per Post
  • Opinion and analysis
  • Linkback to your website
  • Series discounts available
  • Stays online forever

Book a meeting

We are ready for a virtual meeting at any time you choose – just pop it in Michael Northcott’s diary. It’ll be on Google Meet, and you don’t need to download anything.

Drop us a line

Contact us


Orion House, 5 Upper St Martin’s Ln, West End, London WC2H 9EA


020 3350 1300





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