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BDO has advised functional drinks company Innate-Essence on securing a majority investment from soft drinks maker AG Barr.
Innate-Essence was founded by former Wales international and Premier League footballer Thomas Hal Robson-Kanu, and is best known for The Turmeric Co and Raw Hydrate brands.
The partnership with AG Barr, the London-listed manufacturer behind Irn-Bru, Boost and Funkin Cocktails, will provide capital to support international expansion, develop retail channels and increase marketing spend.
Robson-Kanu said: “I created the brand as a convenient and great-tasting way to support wellness-conscious individuals and sportspeople like me. We’ve had a remarkable few years but with this latest milestone and such heavyweight backing, it feels like our journey is just beginning.”
Lorna Hopkinson, corporate finance director at BDO, added: “Having worked with Thomas since his Series A investment in 2023, this latest deal is testament to the fact that with an exceptional leader, clear vision and a quality product, UK consumer brands can scale – at pace.”
Innate-Essence has already secured national listings with Sainsbury’s and Ocado, placement in David Lloyd Clubs, and partnerships with Everton and Brentford football clubs, Premiership Rugby sides Sale Sharks and Leicester Tigers, and British Gymnastics.
