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EY has announced the appointment of Martina Keane as its new UK and Ireland financial services leader, effective 1 January 2025.
Keane takes over the role from Anna Anthony, who has led the UK financial services business since 2021 and will become EY’s regional managing partner of UK and Ireland – also from 1 January 2025.
As part of her promotion, Keane will also join EY’s global FS leadership team.
She is currently EY’s EMEIA financial services chief operating officer, a position she has held since September 2021, and is a member of the EY EMEIA financial services regional leadership board.
Prior to this role, she was EY’s Ireland financial services assurance leader.
In her new role, Keane will lead more than 300 partners and 6,000 staff, and will be responsible for some of the Big Four firm’s largest clients globally. As well as her new leadership responsibilities, Keane will continue to focus on her portfolio of clients.
Omar Ali, global financial services leader of EY, said: “Martina has made an outstanding contribution to our firm for many years, and I am so pleased that she will be our new UK and Ireland financial services leader. Martina brings a deep understanding of the financial services market, and the challenges and opportunities for our clients. She has a strong track record for developing diverse and high performing teams.
“I have no doubt she will draw on these strengths to build on Anna’s success, and will ensure our financial services business continues to grow, innovate and serve clients to the highest standards.”
Keane added: “I’m delighted to be taking on this role, leading such a high performing and talented team across the UK and Ireland. As market conditions increasingly pick up, new technologies evolve at pace, and climate change and geopolitical risks deepen, the opportunities ahead are both exciting and pressing in equal measure.
“I look forward to leading our financial services business across the UK and Ireland to drive progress, purposeful growth and innovation in our industry.”
