Haysmacintyre rebrands to HaysMac

Haysmacintyre has officially unveiled a new name and rebrand, which will see the firm named ‘HaysMac’ going forward. 

The change is a nod to how the top 10 firm’s clients and staff refer to it, as well as elevates its three core values: ‘For Business, For People, and For Good’. 

HaysMac’s new identity aims to emphasise its “progressive and unique” approach in the accountant, audit and tax sector. 

The new brand also honours HaysMac’s growth trajectory and positive impact. 

In the past five years, the firm’s revenue has risen 81%, while headcount has grown 60%, with four new additions to the partnership in 2024.

HaysMac was also recognised as one of The Sunday Times Best Places to Work 2024, and a LinkedIn Top 15 Midsize company in the UK to Work for. 

Natasha Frangos, managing partner at HaysMac, said: “We’re excited to be unveiling our new name and new look. At its core HaysMac is a different kind of accountancy firm; a friendly face offering exceptional tax advice and financial know-how, with specialist sector expertise at every level.

“We are proud of the organic growth and evolution that the firm has achieved in recent years, and it’s time for a fresh identity to better reflect the modern, client-centric, innovative and collaborative principles we place at our core.”

She added: “As with many sectors, accountancy is on the cusp of significant change and upheaval, so we’re proud to be in the strong position that we are. Change – whether market developments or new technologies – brings significant opportunities and with our new identity signalling our next phase, HaysMac is energised by the prospect and ready to take this on.”