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Sedulo Funding Solutions has announced the launch of a boutique Birmingham team as it continues its expansion.
In Birmingham, the newly appointed commercial finance director, Chris Richards, will lead the operation.
The firm said this follows an “extensive” banking and advisory career with the likes of Royal Bank of Scotland, Yorkshire Bank and Swoop.
Richards will be joined by other hires Kasim Jaffer and Vivek Joshi, along with Arpinder Kalley who has been within the business since 2023 and all three are all well-established banking professionals.
Sedulo Funding Solutions will offer a full-service advisory facility to help businesses source the right finance to achieve their goals.
Leyton Jeffs, Sedulo chief revenue officer, said: “I am absolutely thrilled to be able to bring in the quality of talent within the new Birmingham funding team. With traditional banks no longer offering the personal service of old, the intention here is that we can be the ‘independent bank’ for Midlands business owners.
“Having not only all financial products at our disposal, but every iteration of that product, combined with the expertise of Chris and his team will be a very powerful proposition for the Midlands business community.”
Richards added: “I am absolutely delighted to be joining Leyton and the wider Sedulo team in establishing the brand across Birmingham and the Midlands. The advisory approach of Sedulo mirrors my own in providing SMEs with their own independent bank manager to fill the gap in an underserved market.
“We open Birmingham with an experienced banking & advisory team, and we will continue to enhance the proposition over the next 18 months.”
Sedulo Funding Solutions has assisted businesses with accessing well over £1bn of funding using lending instruments from business loans, invoice finance, asset finance and property finance since its inception in 2016.
