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CEO of the AAT, Sarah Beale, has emphasised the importance of a digital-first approach to ensure the industry’s future relevance.
Beale’s talk, which took place at the Digital Excellence conference in London yesterday (Thursday 16 May), shone a light on how this approach specifically aligns with the AAT’s strategic plan of keeping the accounting profession relevant by “driving up standards and building responsible business”.
AAT said its strategy “recognises that the world is changing fast, and with it, the role of the accountant”.
The association sees a digital-first approach as critical to enhancing accessibility in an increasingly globalised and digital landscape.
Beale said: “There’s so much we can learn from each other’s approaches, especially with the constantly developing landscape in digital and tech – there’s essentially an appetite to hear new ideas and innovations.
“I also think it’s really important that we are all strong voices for digital advocacy. There is understandably some apprehension regarding digitalisation and especially AI technology, but these events present a platform to reinforce the message that actually developing technologies can bring about new innovations and opportunities.”
She added: “The way we see it is not humans versus machines, but humans and machines versus problems – and that’s got to be a positive.”
This year’s Digital Excellence conference was the 20th edition and was attended by approximately 500 senior membership and association professional delegates.
