Dext appoints new CMO

Dext, the pre-accounting platform, has appointed Emily Westgate as its new chief marketing officer.

Westgate joins Dext from Signal AI, an external intelligence company. At Signal AI, she joined as VP of marketing in 2019 and was named as CMO in April 2022.

Her previous experience includes marketing roles at Toshiba, Oracle, and adtech company, Criteo.

Sabby Gill, CEO of Dext, said: “As Dext continues to grow across the accounting and SME space, a robust marketing strategy is essential. Machine learning, AI and emerging technologies are a core part of our product strategy, so it’s a pivotal time for Emily to be joining us. We welcome Emily’s expertise in transformative marketing strategies, especially as we enter our next phase of growth.”

Westgate added: “Dext’s potential is immense from its people to its technology – and I’m looking forward to joining the team at a time when AI is continuing to shape the technology landscape.

“I’m especially looking forward to working closely with our customers and leading the way for Dext to connect with accountants, bookkeepers and SMEs across the globe. It’s a privilege to be joining such an innovative team and I know that together we’ll be able to scale the company to new heights.”