Iplicit signs Xero COO to shape partnership offering

Cloud accounting business iplicit has signed Damon Anderson, the former regional chief operating officer of Xero, to help shape the growth of its partnership channels. 

Anderson, who has 20 years of experience in building and scaling fintech businesses, has become a strategic advisor to the accounting software provider, which includes the creation of an advisory board to help steer iplicit’s partnership programme for accountancy practices.

He made his debut for iplicit by joining its stand at Accountex, which saw iplicit unveil new tools to handle fixed asset management in accounting software.

Prior to joining iplicit, he spent five years with Xero, where he became a member of its UK board and served as regional chief operating officer for its operations in the UK and EMEA. 

Iplicit was launched in 2019 by a team which included the founders of Exchequer Software who disrupted the market in the late ‘80s and throughout the ‘90s.

Lyndon Stickley, CEO of iplicit, said: “Damon is a real industry heavyweight who successfully built up the partnership channel at Xero, particularly for UK accountancy practices. Now he will be helping us drive the growth of a similarly loyal channel with iplicit, but for those practices serving the mid-tier organisations – the primary focus for iplicit’s proposition.

“From the very first conversation, the disruption to the incumbent market, coupled with innovative technology and a super passionate team, all resonated with Damon – our goal is to achieve what Xero did, on a global scale, but for the organisations with requirements beyond entry-level accounting software.”

Anderson said: “My time at Xero was really special. It was a business that disrupted and transformed its industry, achieving truly great things by assembling teams of truly great people. During my years there it felt like a once-in-a-lifetime experience, and it’s quite a surprise to find something equally as exciting with iplicit.

“Every exposure I’ve had to iplicit has resonated with me because its journey seems so familiar. It’s on a similar high-growth trajectory to Xero, but this time I’ve come aboard as a strategic advisor at an earlier stage to shape its offering for accountancy partners in particular.”