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Avalara, a provider of tax compliance automation software for businesses of all sizes, has announced Kevin Sellers has been named executive VP, chief marketing officer.
Sellers brings more than 25 years of broad-based global marketing expertise to the role with Avalara adding he has a “proven track record of driving growth and relevance for world-class brands and moving buyers to action”.
Prior to Avalara, Sellers has held CMO positions at Ping Identity and Avnet and spent more than 20 years at Intel in various global marketing and investor relations leadership roles. He holds a bachelor’s degree in finance and an MBA from Brigham Young University.
As CMO of Avalara, Sellers will be responsible for all aspects of marketing including driving demand generation, digital marketing, brand identity, partner marketing, product marketing, prospect marketing, and corporate communications.
Kimberly Deobald, chief revenue officer at Avalara, said: “We’re delighted to welcome a proven marketer like Kevin Sellers to Avalara. Kevin brings decades of go-to-market marketing expertise from global technology players and has incredible branding and storytelling skills that will benefit Avalara in our next phase of growth.”
The appointment of Sellers follows the April 2024 announcement of Ross Tennenbaum as the company’s president, responsible for driving company-wide improvements.
