Tilney Smith and Williamson has officially rebranded to Evelyn Partners, having previously announced plans to “consolidate its brands under a new name” back in March.
The business confirmed that the rebrand has been approved and the group’s new website has been live at www.evelyn.com since 14 June 2022.
In addition, Bestinvest, the group’s online investment platform for DIY investors, has recently relaunched as “a hybrid digital service” that now offers free coaching and fixed price advice packages. Bestinvest is to be retained as a separate brand, Bestinvest by Evelyn Partners, according to the company.
The firm said the new name reflects that the business is now “one firm with a single purpose”, which enables it to offer a broader, integrated offering to all clients. The new name also reflects the business’s heritage, as the rebranding is named after Evelyn Gardens, the 1893 London address of one of the founders.
Chris Woodhouse, chief executive of Evelyn Partners, said: “Today marks a new chapter for the business, one that celebrates the integration of our heritage businesses and reflects that we are one firm united by our purpose – to place the power of good advice into more hands.
“I’d like to take this opportunity to thank all our staff, clients and intermediaries who’ve given their time to provide their thoughts on our brand and those who have assisted in its development and implementation. We look forward to upholding our high standards for client service under our new name and brand identity.”