Accounting Firms

Sage announces £10m centre investment amid brand refresh

The refresh also includes a new brand architecture, visual and verbal identity, and product portfolio migration strategy

Sage has announced a brand refresh, which it said is a “reflection of the changing needs of small and mid-size businesses globally”.    

As part of the overhaul, Sage has announced a £10m investment in Newcastle Gateshead Quays, which will feature a new Sage arena, exhibition and conference centre. It will launch in 2024.

The refresh also includes a new brand architecture, visual and verbal identity, and product portfolio migration strategy. A full rollout of the refresh is expected to continue until the end of the year.

It comes after Sage research showed that 49% of SMBs are “looking for companies like Sage to simplify business processes and give them a greater sense of control”.

Steve Hare, CEO, said: “The refreshed Sage brand reflects the simplicity, flow, and confidence that Sage can give to customers through greater control and better insights so they’re ready to adapt and thrive in an ever-changing world.

“It is based on real insights about our customers, our colleagues and partners, and society. It is a symbol of what we stand for, the successes that have brought us here, and a promise for the experiences we will deliver in the future as we build the trusted network for SMBs.”

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