Shorts promotes Alicia Williams to director

Accountancy firm Shorts has announced the promotion of Alicia Williams to the position of Genus director.

Williams joined Shorts in 2016 and since then she has earned promotions to client financial controller and finance system/app integrator in 2017 and then client FD and digital improvement lead in 2022.

According to Shorts, her progression to director is testament to her “exemplary skills and is a reflection of the active role she has played in the development of our Genus Management Information offering during that time”

Additionally, Williams is a chartered certified accountant and Xero specialist with experience in both implementation and training.

Williams said “I am incredibly proud to have been promoted to Genus Director at Shorts and excited to be taking the next step in my professional journey. Shorts has fostered a culture of learning and development, and my promotion showcases the firm’s genuine commitment to supporting its employees’ career growth through structured paths. I am excited for my new role, working closely with both our existing clients and future ones and helping to contribute to the continued success of the firm.”

Malcolm Pope, partner at Shorts, added: “Alicia is not only recognised as a leader within Shorts, but also the wider UK accounting community, following an appearance at a Xero Talks Event in London (and subsequent Podcast) and her involvement in the recording of numerous videos for reporting software provider Fathom.

“She has long been Shorts’ ‘go-to’ in terms of helping our clients improve efficiencies and opportunities through the introduction of software solutions, but she has also more recently been heavily involved in the development of what comes next for Shorts in all things AI / Data Analytics completion of the data analytics qualification from the ICAEW. Alicia’s promotion is very much deserved and she has worked hard to achieve it.”