Deloitte ranked ‘most valuable’ Commercial Services brand

Deloitte has been ranked the most valuable and strongest Commercial Services brand across the globe, with brand value increasing by 6% to $34.5bn (£27.6bn), according to new research from brand valuation consultancy, Brand Finance.

In 2022, Deloitte, which provides audit and assurance, tax and legal, consulting, risk advisory, and financial advisory services to a broad range of clients, achieved record revenue growth of $59.3bn (£47.4bn). 

Through its global organisation, delivery centres, and strong collaboration between Consulting, Advisory, and Tax, it has increased its global alliance and ecosystems sales by 23% from the previous year. It has also seen a rapid expansion of its workforce, with its total headcount climbing to more than 415,000.

As well as being the most valuable Commercial Services brand, Deloitte was also found to be the strongest brand in the ranking. Its Brand Strength Index (BSI) score is 91.3/100 in 2023, a 1.1-point year-on-year increase, which earns it an AAA+ brand rating, one of only two brands to achieve this status in the Commercial Services 100 2023 ranking.

EY, which saw brand value up by 11% to $5.7bn, stayed in second position for brand strength, maintaining its BSI score of 89.9/100, and AAA+ rating. EY is also the fourth most valuable brand in the ranking, and highest ranked non-American brand.

Annie Brown, general manager of UK Consulting, Brand Finance said: “Despite significant challenges, the commercial services sector has demonstrated remarkable resilience and adaptability over the last two years. The industry’s ability to innovate, pivot towards digital solutions, and prioritise customer experience has enabled it to weather the storm and emerge into the post-pandemic world even stronger.”