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The former chief technology officer joins the firm’s Bristol office to oversee digital transformation and AI adoption for UK clients

Professional services group S&W has appointed Dan Goodall as a partner in its data and technology services team. Goodall will be based in the firm’s Bristol office and will work with clients across the UK.

Goodall has experience in helping organisations use technology to improve operations, strengthen resilience and deliver strategic outcomes.

He has led transformation programmes across multiple sectors, supporting organisations with data platform modernisation, cloud migration, automation, AI adoption and governance. Goodall joins the firm from senior roles in professional services and industry.

He previously served as a chief technology officer, where he guided businesses through digital modernisation. His role at S&W reflects the firm’s investment in expanding its consulting practice.

The firm said his appointment follows increased demand for cloud enterprise resource planning, digital, data and transformation expertise. 

Dan Goodall, partner in data and technology Services, said: “I am thrilled to be joining S&W at such a pivotal time for the firm and for clients who are navigating rapid technological change. 

“Throughout my career I have been passionate about helping organisations harness data and technology in a way that delivers real, tangible outcomes for their stakeholders and customers. S&W’s commitment to its consulting and data and technology services offerings, combined with a culture that values collaboration and innovation, makes it an exciting place to be.” 

Claire Burden, partner and head of Consulting at S&W, said: “We are delighted to welcome Dan to the team. His breadth of experience across technology, data and digital services will significantly strengthen our capabilities as we continue to expand our Consulting practice. 

“Dan’s appointment reflects our ongoing investment in delivering high‑quality strategic and delivery support for clients across the UK. He brings a fantastic blend of business and technical knowledge, with extensive implementation experience, and we are excited to have him on board.”

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