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Accounting services group Affinia has established a presence in Cambridge after bringing together two local firms as part of its expansion plans.
Business Partners and Green and Purple have joined the group, adding specialist finance and accounting expertise focused on growth businesses, start-ups and founder-led companies in the region. The move marks Affinia’s entry into the Cambridge market.
Affinia employs almost 700 people across 16 offices and provides accounting, tax, audit and corporate finance services. The group said the addition of the two firms would strengthen its offering to clients in sectors including professional services, technology and life sciences.
Business Partners provides outsourced and hands-on financial management services, including compliance support and strategic advice. The firm works across several sectors and has a particular focus on supporting entrepreneurs and early-stage businesses.
Green and Purple specialises in providing fractional finance teams to founders and scaling companies. Its services range from day-to-day finance operations to forecasting, investor reporting and chief financial officer support, primarily for venture-backed businesses in Cambridge and London.
Lee Maughan, CEO of Green and Purple, said: “We took our time to find a partner that shares our values and will give us more depth, more support and more room to grow with the brilliant founders and entrepreneurs we work with. Nothing about our personality, team or how we show up for clients is changing. If anything, we get to double down on it and go for our next phase of growth.”
Rob Harden, chief development officer of Affinia, added: “We’re delighted to bring Business Partners and Green & Purple into Affinia, with clear shared values and exceptional client service, we are excited about working together. This is a great step forward in our continued growth plans, as we continue to be the fastest-growing, purpose-led, purpose-built, fully integrated accounting services platform in the top 50 for the second year running.”
