Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
AccountsIQ, the provider of cloud-based accounting software, has announced James Hunter has joined the firm as its CFO, and Evan O’Shea has been appointed as chief marketing officer.
The firm said Hunter is a CFO with “extensive experience” setting up and running Finance Functions. A chartered accountant, he previously worked in PwC’s Assurance department, followed by its Finance Managed Services team. As Onboarding and Tech Lead, James successfully onboarded dozens of diverse businesses, with a focus on implementing tech-led process improvements.
In his role as CFO, Hunter will be responsible for managing AccountsIQ’s continued growth, with a specific focus on both data- and experience-led decisions.
He will spearhead AccountsIQ’s controlled automation in the finance function, which will be essential as the company continues to scale. Hunter will work closely with the AccountsIQ leadership and will also oversee the Onboarding team, pulling from his vast experience as Onboarding and Tech lead at PwC.
Joining Hunter is AccountsIQ’s new CMO, Evan O’Shea, an award-winning marketing leader with nearly a decade of experience at Sage, managing the marketing function across 13 regions.
At Sage, O’Shea was “instrumental” in the company’s transition to SaaS, spearheading its shift to digital-first experiences and performance marketing strategies in his role as Global Marketing director.
At AccountsIQ, the firm said O’Shea will build a data-driven, customer-centric team that positions AccountsIQ as the go-to solution for businesses ready to move beyond outdated systems.
Darren Cran, CEO at AccountsIQ, said: “At AccountsIQ we have significant growth plans and have an excellent senior leadership team to support us on this journey. James and Evan have seen the impact AccountsIQ has on its customers, and I have every faith that they will position AccountsIQ as the market leader it deserves to be as we continue to expand the AccountsIQ Group.”
Alongside the external hires, AccountsIQ has also continued its mission to promote from within. Sinead Brennan has been announced as Product lead, following her role as head of Services.
Similar to James, Sinead began her AccountsIQ journey as a product advocate, having implemented AccountsIQ in her role as Group Financial Controller at Kefron. In her new role, Sinead will oversee Reporting, External Integration Services, and Product Design.
Hunter said: “AccountsIQ has fantastic people, a great product, brilliant service and is going through a high period of growth which is undoubtedly going to accelerate throughout 2025. The continued development of the AccountsIQ product and service is something I am particularly passionate about as I take on this role. As a company that is dedicated to improving the finance function and the office of the CFO, we deeply understand the challenges that finance teams face, and can give them the tools they need to elevate the financial and business decisions that they make.”
O’Shea added: “My mission at AccountsIQ is to elevate the marketing function into a growth engine that delivers exceptional value to customers, measurable impact for stakeholders, and a brand that customers trust and love. Importantly, I want the process to be fun, for our team, for the business, and for our customers. By fostering a culture of creativity and innovation, we can deliver award-winning campaigns and create brand moments that resonate with our audience and position AIQ as an industry leader.”
