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Tenzing-backed Gravita has recently launched in the UK’s accounting industry to become the “leading” tech-enabled, full-service partner for established SMEs.
It is reported that the company currently includes “experienced and trusted” specialists from Jeffreys Henry, Arram Berlyn Gardner (ABG), and Propel, which was acquired from Deloitte.
According to Gravita, it is “significantly” investing in building a new kind of consolidator that combines the best of high-quality professional services firms to support ambitious SME leaders in realising their growth goals.
In addition, its vision is to provide a customer-centric solution that combines its team of forward-thinking, strategic experts with intuitive technology to be the tech-enabled accountancy firm of choice for the SME market.
Clients of Gravita will reportedly benefit from access to a full-service firm with trusted, high calibre specialists all under one brand offering audit, tax, accounts, financial outsourcing, payroll and advisory.
Caroline Plumb, CEO of Gravita, said: “Our ambition is to build the UK’s leading tech-enabled accounting firm focussed on SMEs, and the launch of Gravita marks a key milestone in our growth journey. Accountancy is an increasingly crowded sector, and the industry landscape has been shifting for some time, with a new wave of consolidators entering the fray.
“At Gravita, we take a highly collaborative view on consolidation in the market and have a carefully considered approach to finding the right firms who share our future vision.”
Christian Hamilton, co-founder of Tenzing, added: “We are delighted to see the launch of Gravita as a new challenger brand in the accounting industry. At Tenzing, we have always been strong supporters of continued innovation and evolution in the sector and welcome a forward-thinking, next generation firm who wants to disrupt the current status quo.
“This is a significant step in Gravita’s strategy to transform how small and medium businesses receive accounting services and through its approach of leveraging technology to meet evolving client needs, it offers a unique proposition in the market.”
