PwC UK has appointed Sam Tomlinson as its Media and Entertainment leader.
Tomlinson has worked at PwC for over 20 years and has experience delivering assurance and advisory services for a range of media companies.
PwC revealed that over the past two years the team he leads has published a “pioneering” study into programmatic advertising, delivered a report for the Advertising Association on the drivers of UK advertising export success, and won a gold at the British Media Awards for a retail data project across London’s West End.
It added that as leader of the firm’s Media and Entertainment practice he will bring a “wide range of sector knowledge and experience” to clients across the industry.
Tomlinson said: “I’m excited to be taking on the role of Media and Entertainment Leader at PwC and continuing the great work across PwC in solving our clients’ complex problems with speed, imagination and care.
“It’s been a challenging couple of years for the sector and while some companies were able to adapt to changing consumer behaviour during the pandemic, others will have had time to rethink their strategy. I look forward to helping the media sector thrive as a source of revenue, jobs, information and entertainment for the UK and globally.”
Quentin Cole, UK head of Industries at PwC UK, said: “I’m delighted to welcome Sam as our new Media and Entertainment sector leader. He brings a wealth of experience advising media companies across the country. Sam and his award-winning team will play a key role in helping to solve our clients’ issues in an industry that is constantly innovating and evolving.”