PGR, an independent firm of chartered accountants, has announced a new strategic partnership with Intuit Quickbooks.
The partnership will allow PGR to continue as a business advisory firm for its clients while using the technology and systems that QuickBooks provides.
PGR has selected QuickBooks’ all-in-one, advanced, accounting software as its cloud accounting technology of choice. This will allow PGR’s clients to access QuickBooks’ suite of financial tools and “improve” the levels of information they have instant access to.
It said the aim for PGR is to use the combination of resources and software provided by QuickBooks to eliminate complex financial and administrative processes and allow businesses in Northern Ireland to focus on making important business decisions, aiding the continued recovery from Covid-19 and enhancing growth and prosperity.
The collaboration is part of PGR’s strategy to embrace a digital first approach, both internally and with clients, as it aims to create a point of difference in today’s market. By encouraging clients to adopt the suite of digital tools available to them from QuickBooks, PGR said it aims to “accelerate the growth and digitally savvy mindset” of SMEs across Northern Ireland.
Nick Williams, director of Sales at Intuit QuickBooks UK, said: “We’re extremely pleased to welcome this new strategic alignment with PGR. As an extremely respected Chartered Accountants in Northern Ireland, they have a long and reputable history for growing their clients and building strong local businesses.
“We remain committed to investing in the future and growth of small businesses and recognise now more than ever the importance of increased collaboration with like-minded organisations. We are delighted that we have the opportunity to work with another digitally minded business to help SMEs across the country prosper.”
Peter Greene, partner at PGR Chartered Accountants, added: “We are always keen to show that we view our clients as partners who we want to support on their digital transformation journey and grow alongside, not just as customers. In today’s market, with such a strong focus on technology, we’re always looking for new ways to improve our service and for people that embrace a digital first approach to join us.
“The skillset of the traditional accountant has changed so much over recent years as the industry has evolved, and today our focus is on locating and nurturing the right talent that can help elevate our clients and modernise their approach to working.”