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Deloitte appoints chief marketing officer

Perkins will oversee Deloitte's UK marketing strategy, including the growth of the firm’s in-house creative agency, 368

Deloitte has appointed Ben Perkins as chief marketing officer and UK leader of the firm’s clients and industries practice.

Perkins will oversee Deloitte’s UK marketing strategy, including the growth of the firm’s in-house creative agency, 368.

He has been with Deloitte for nine years, most recently leading Deloitte’s insight and marketing teams for the consumer industry, covering the automotive, consumer packaged goods, retail, transportation, hospitality and services sectors.

In his role, he will lead a team of more than 350 in the UK, overseeing Deloitte’s brand, marketing, communications and client relationship development.

Prior to joining Deloitte, Perkins was global director of research at market intelligence agency, Mintel.

Meanwhile, Annabel Rake will continue in her role as CMO of Deloitte across North and South Europe and will take on a leadership role in Deloitte’s global marketing team.

Perkins said: “Creating new campaigns to tell stories of how Deloitte is sparking change will encourage new talent to work for us, new clients to work with us, and new initiatives to launch that will serve businesses and society for the long-term. I’m looking forward to reinforcing Deloitte’s powerful brand, creating striking campaigns to compel and inform business leaders, communities and our people across the UK.”

Rake added: “Deloitte has a very strong brand in the UK, centred around articulating the impact that our firm is having on our clients, people and wider society. Ben has a clear vision for how we continue to elevate our brand, and I look forward to working with him to help strengthen our marketing approach across North and South Europe.”

Pauline Biddle, managing partner for clients and industries at Deloitte, said: “Our brand is built by people; clients and teams who believe Deloitte can make a difference on the things that matter.

“Ben has a strong understanding of this powerful purpose and unique market positioning, bringing significant experience to our future campaigns. This will inspire more people to work with Deloitte in order to make a positive impact on businesses and communities across the UK.”

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