PwC has onboarded Clive Reeves to join its ‘Strategy&’ practice as a director focusing on the firm’s sports clients.
Reeves joins from PwC’s Switzerland firm where he worked in the sports business advisory practice as a senior manager.
In his new role, he will lead and build on the firm’s deals, strategy, and value creation offerings to its sports industry clients.
Reeves will advise sports organisations on strategy and “deliver commercial due diligence services to investors”.
He has 13 years experience in the sports industry and has previously held senior roles within English football.
In his advisory work, Reeves has advised a range of sports organisations in the English Premier League, Premiership Rugby, English Cricket, the Australian Football League and the NBA.
He has also worked with a number of international governing bodies, sports media companies, sports tech businesses and esports organisations.
Reeves said: “I am very pleased to join PwC’s UK firm and I’m excited by the opportunity to grow our sports business.
“Through combining my industry expertise and business advisory experience, I look forward to working with our clients to navigate a path through today’s unprecedented challenges and to build stronger organisations for the future.”