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Drivvn, an automotive ecommerce company has announced the appointment of Siân Cutter as the new head of finance.

Cutter is a chartered accountant with almost 20 years of experience having worked at Deloitte and a range of sectors, including legal services, digital marketing and logistics.

She has worked “extensively” on driving commercial efficiency and connecting operations with cross-functional teams.

Cutter will be based in the London office and will focus on system improvements and supporting the launch of new product modules.

Commenting on her new role, Cutter said: “I’ve joined Drivvn at an exciting stage of its development. The team is doing fantastic work with leading automotive brands around the world. I look forward to supporting the next stage of its evolution.”

Peter Brown, CEO, Drivvn, added: “Sian is an outstanding appointment for Drivvn. She has a real ability to understand each challenge and will be a key part of the growth team as we move towards the SaaS model the automotive industry needs to scale at the pace required.”

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