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Grant Thornton UK has advised on an investment deal for the customer experience management software 15gifts by mid-market growth investor FPE Capital.
The Brighton-based software business has served the majority of UK telecom mobile network operators as well as large providers in the US and Europe.
Grant Thornton said 15Gifts’ software has combined consumer behavioural psychology with machine learning to “humanise” the online sales journey and model real-time, data rich customer profiles.
Since being established in 2010 it has grown to over 60 employees and produces more than 2,000,000 customer buying recommendations per month.
Grant Thornton revealed 15gifts has a “long-standing relationship” with the firm, dating back to 2018.
Adam Bunch, M&A director at Grant Thornton, said: “We have known the team at 15gifts for a number of years and have kept a close eye on their growth.
This partnership with FPE Capital will enable founder Tom Cox and the management team to accelerate their international expansion and further develop the platform.”
Tom Cox, founder and CEO of 15gifts, added: “FPE’s track record of supporting software businesses of our size accelerate into their next stage of growth makes them a very attractive partner to be our first institutional investor. We have been able to quickly form a strong working relationship with FPE that has already helped shape our growth plans, which we’re eager to start executing.”
Llewellyn John, partner at FPE Capital LLP, said: “Tom has built an impressive business that operates in a large and growing market, creating demonstrable ROI for its clients. There is strong chemistry between us, Tom and his team, so we are looking forward to supporting them to achieve their exciting growth ambitions.”
