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Intuit QuickBooks, the financial management software provider, and Broadbent, the established accountants and business advisors, have agreed a new strategic partnership to facilitate an “improved cloud-accounting service” for business owners throughout the UK.
The pair said the strategic alignment will allow Broadbent’s client base of small and often family-owned businesses to leverage QuickBooks’ suite of financial tools, “improving service quality, increasing efficiency and reducing costs”, while providing clients with a financial picture in real-time.
It added the collaboration will enable business owners to focus on making important business decisions “effortlessly”, allowing them to concentrate on growth.
Nick Williams, director of Sales at Intuit QuickBooks UK, said: “Broadbent is a fantastic accountant and business advisory firm that offers invaluable support to small businesses up and down the country. By investing in this strategic alignment, our goal is to provide even higher levels of service and guidance to small business clients in the UK.
“Broadbent is passionate about providing its clients with real time analysis throughout the year and, by utilising QuickBooks, they’ve been able to increase their client portfolio without overstretching their staff, thanks to the behind-the-scenes work our digital tools are capable of.”
Simon Brook, director at Broadbent, added: “We’re delighted to have solidified our partnership with QuickBooks and look forward to continuing to utilise their suite of digital tools to the benefit of our clients. Today we have lots more young business owners and start-up businesses coming onboard and looking to us for guidance.
“Our digital-first, cloud-based approach – enabled by QuickBooks – is ideal for these clients, and allows them to feel like they are on top of their accounting workloads throughout the year. This avoids the traditional busy periods where business owners are rushing to get things done – giving more time to focus on what matters.”
