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Partner William Abell, Charlie Williams and Katja Knox from the accountancy firm acted as buy-side financial advisers

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Gerald Edelman has advised on investment company Novus’ acquisition of garage door manufacturer and supplier Tradedor. 

Partner William Abell, Charlie Williams and Katja Knox from the accountancy firm acted as buy-side financial advisers. The team supported transaction mechanics, working capital and taxation due diligence.

Tradedor was founded in 2010 by Lucy Browne and Colin Browne. The company manufactures bespoke and standard garage door solutions, including roller and sectional doors, for installers and trade partners nationwide.

Novus, which was established in 2024 by Ash Ravi and Matthew Holmes, is a private investment company focused on sustainable value creation within the British small and medium-sized enterprise market, specifically the industrial and business services sectors.

The acquisition of the Norfolk-based manufacturer aligns with the Novus strategy of partnering with founder-led businesses. The investor intends to support the company through operational improvements as a long-term owner.

Abell said: “It was a real pleasure to advise the Novus team on the acquisition of Tradedor. This deal was not without its challenges, and the successful completion is a testament to the dedication and hard work of all involved.”

Holmes added: “We recognise the complexity involved and really appreciated the pragmatism and responsiveness throughout, and it made a material difference in getting the transaction over the line. We look forward to working together again.”

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