Comment
Why innovation in digital marketing needs its checks and balances
By Andras Vigh, managing director at FirmDecisions UK
Marketing communications is in a state of constant change, continually evolving to become ever-more digital. According to media agency Zenith’s Advertising Expenditure Forecast for December 2020, advertisers will invest $600bn (£4.3bn) in 2021 – of which more than half will be digital.
You'll need to
subscribe to unlock this content. Already subscribed? Login?